Pro Purchase Program

To request a pro purchase discount, simply follow the steps at the bottom of this page.


About Reserve

Reserve Wheels combine rider-driven intuition with obsessive engineering. All of our products are built to perform at the highest level and deliver an amazing ride quality.

Reserve products are backed by our industry-leading lifetime warranty and there are no rider weight limits. From your local loop to the Tour de France and a few to World Cup podiums in between, Reserve has got your back.




Step 1: Create an Account

To Submit an EP Application, first log in to create an account in our system.




Step 2: Apply for Membership

Once you have created a customer account you can proceed to our pro purchase application form and apply for a membership.

Please Note: While we strive to respond within 3 days, acceptance into the program may take up to 10 days. Please refrain from reaching out before the 10-day period.

This program is for personal use only. If your application is not for personal use, it will be denied. For all other inquiries, please proceed to our contact us page and select the appropriate channel for communication that best fits your needs.





Already have an Account?

Once you have created a customer account and you've been accepted into the the pro program you can view your membership status here.