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  • Road Wheels

    Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.

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    Gravel Wheels

    Wheels that deliver the speed, comfort, and confidence to push past every limit and keep going.

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    Mountain Wheels

    Trusted by World Cup–winning riders for their durability, compliance, and legendary lifetime warranty.

Road Wheels

Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.

Gravel Wheels

Wheels that deliver the speed, comfort, and confidence to push past every limit and keep going.

Mountain Wheels

Trusted by World Cup–winning riders for their durability, compliance, and legendary lifetime warranty.

Our stories

Turbulent Aero: Wider Wheel for More Speed

Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.

Max Riese: A Sub-14-Day Tour Divide Finish

Wheels that deliver the speed, comfort, and confidence to push past every limit and keep going.

New 30|HD Carbon: Eliminating Pedal Kickback with Hubs

Pedal kickback and chain vibration can dramatically reduce your suspension performance—even if you don’t feel it.

Ride Guide: 10 Iconic Tour de France Stages

More than a race than just a race — ride the unforgettable routes that define the Tour de France and European cycling.

See All Reserve Stories

Proven performance

  • Lifetime Warranty.

    Lifetime. Not limited. If you do actually manage to break our rim while out riding, we'll replace it for free.

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  • Designed to Win.

    Our wheels are raced at every level, from world cups to weeknight worlds. Team approved.

    Meet the Team 

  • No Weight Limits.

    No fine print. Every Reserve wheel is built with no rider weight limits. Safety isn’t optional — it’s engineered in.

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