Reserve 30|30
Reserve was founded in 2014 by engineers from Santa Cruz Bicycles. The motivation was simple; we knew we could make the most durable strength-to-weight composite wheels on the market, and were prepared to back that claim up with a lifetime guarantee. So we did.
Reserve first launched with MTB wheels in 2017. At the time, carbon rims with a lifetime guarantee were unheard of. Within 12 months, Reserve leaped from unknown up-start to one of the most highly rated carbon wheel makers in the mountain bike market.
01 Asymmetrical Design
02 Tough as Nails
03 Reinforced Rim Bed
Asymmetrical Design
Asymmetrical rims front and rear make for a stiffer, stronger and more reliable wheels by improving the bracing angles and equalizing the spoke tensions between the drive and non-drive side spokes.
Tough as Nails
Meant for the burliest stages, these will chew big hits up and spit 'em back out. That and having a lifetime guarantee helps just in case.
Reinforced Rim Bed
Reserve uses externally reinforced spoke holes to strengthen the area where the rim sees the most force, around the spoke nipple. This provides for improved strength without adding unnecessary weight.