Reserve 30|30

Reserve was founded in 2014 by engineers from Santa Cruz Bicycles. The motivation was simple; we knew we could make the most durable strength-to-weight composite wheels on the market,...
Reserve was founded in 2014 by engineers from Santa Cruz Bicycles. The motivation was simple; we knew we could make the most durable strength-to-weight composite wheels on the market, and were prepared to back that claim up with a lifetime guarantee. So we did.  Reserve first launched with MTB wheels in 2017. At the time, carbon rims with a lifetime guarantee were unheard of. Within 12 months, Reserve leaped from unknown up-start to one of the most highly rated carbon wheel makers in the mountain bike market.
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Reserve 30|30

Engineered to take you further, faster, for longer.

01 Asymmetrical Design

02 Tough as Nails

03 Reinforced Rim Bed

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