Your Privacy & Data

 

Privacy Statement Reserve Wheels


Scope

This Privacy Statement for Reserve Wheels governs the collection, use and other forms of processing of personal data by Santa Cruz Bicycles, LLC (“SCB”) related to our services, our Reserve Wheels products and this website. 

 

Who is responsible for processing your personal data?

 

Santa Cruz Bicycles, LLC (2841 Mission Street, Santa Cruz, California 95060, United States) is the legal entity responsible for all collection and all processing of your personal data in connection with the products, services and websites of Reserve Wheels. 

 

SCB is part of Pon Holdings B.V. its affiliates and its subsidiaries (“Pon”). SCB and Pon are committed to respecting and safeguarding your privacy and the security of your personal data you share with us.

 

Why do we process your personal data? 

 

Personal data is information that identifies you as an individual or relates to an identifiable individual. When you choose to register your personal data, contact us, or visit our websites, we will process some personal data about you. We process these personal data for the following purposes:

 

  1. communicate with you in a personal way or to inform you about Reserve Wheels products or services, consistent with your choices;
  2. provide customer service, including service around the purchase of services and products, fulfill warranty obligations and product recalls for our own services and those of related companies, and to deal with any enquiries or complaints;
  3. administer and fulfill your purchases of Reserve Wheels products including the financial and logistic handling;
  4. administer your Reserve Wheels account;
  5. administer your participation in any contests, promotions, surveys or website features;
  6. perform market research and improve our business, services and Reserve Wheels products or to develop new business, services and products;
  7. perform statistical analyses and reporting; 
  8. providing services on the internet;
  9. to communicate future promotional and marketing information including direct marketing purposes and retargeting;
  10. to aggregate and/or anonymize personal data in order to generate other data for our use;
  11. to comply with our legal obligations, resolve disputes, or enforce our agreements;
  12. as otherwise stated at or about the time information is collected.

 

Which personal data do we process? 


Which personal data we exactly process, depends on which websites, products or services you use. We process the following personal data. 

 

Personal data you provide to us:

 

  • This is the personal data that you enter when you use our websites, products or services. This data includes e.g. your name, address, email address, phone number, birthdate, Reserve Wheels products you bought, the account name and password that you create, bank details for buying Reserve Wheels products etc.

 

How do we process your personal data? 


In the table below we describe per way of processing: the personal data and the purposes for which we process the personal data as well as the legal basis for the processing:

 

Ways of processing

Personal data processed

Purposes for processing the personal data

Legal basis

Registration for our newsletter 

First name, Country, Email

The above described purposes: 1, 2, 6, 7, 8, 11, and 12

Consent or legitimate interest

Contact form customer service

First name, Last name, Country, Email

The above described purposes: 1, 2, 6, 7, 8, 11, and 12

Performance of a contract or legitimate interest

Reserve Wheels account creation

First name, Last name, Country, Email

The above described purposes: 1, 2, 4, 6, 7,8, 9, 11, and 12

Consent, legitimate interest or performance of a contract

Product Reserve Wheels registration

First name, Last name, Address, City, Country, Telephone number, Email

The above described purposes: 1, 2, 3, 6, 7, 8, 9, 11, and 12

Performance of a contract or legitimate interest

Buying Reserve Wheels products on the website

First name, Last name, Address, City, Country, Telephone number, Email, payment information

The above described purposes: 1, 2, 3, 6, 7, 8, 9, 11, and 12

Performance of a contract or legitimate interest

Attend product promotion, events or online forum

First name, Last name, Country, Email

The above described purposes: 1, 5, 6, 8, 11, and 12

Consent or legitimate interest

Visit our websites (cookies)

Metadata

NB: please refer to our Cookie Policy Reserve Wheels for further details

The above described purposes: 6, 7, 8, 11, and 12

Consent or legitimate interest

Log on our websites via social media

NB: we never get access to your social media account

The above described purposes: 1, 6, 7, 8, 11, and 12

Consent or legitimate interest

 

Our legitimate interests include: marketing, advertising, security, crime prevention, IT management, research and analysis of our products or services, business management, legal affairs, internal management. 

 

You have the right to withdraw your consent which you may have given to the processing of your personal data at any time by sending your withdrawal request to privacy@reservewheels.com.

 

How do we share or transfer your personal data?

 

You should be aware that Reserve Wheels and SCB are part of a business group within Pon and that departments (like IT, Marketing) can be located in Pon companies around the world. As a consequence your personal data may be shared within and/or transferred to other business group companies or other Pon companies around the world. You can consult the list and location of our companies here: https://pon.com/about-pon/companies/.

 

Reserve Wheels may share your personal data also with third parties to perform certain processing activities on behalf of Reserve Wheels and to facilitate services they provide to us. These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services. Reserve Wheels may also share your personal data to third parties, to permit them to send you marketing communications, consistent with your choices. Reserve Wheels requires these third parties to process and protect your personal data diligently.  Reserve Wheels will not sell your personal data to third parties. 

 

Reserve Wheels, SCB or Pon might reorganize, merge or in any other way sell or dispose (part of) a business company to another company. Where such business relates to Reserve Wheels, such transfer of ownership may include the transfer of your personal data to the new owner and its advisors.

 

We will otherwise only disclose your personal data if so required or authorized by law, where necessary for preventing or combating fraud, where necessary for dispute resolution, or for any other pressing legitimate need which under the circumstances must outweigh your privacy interests, such as the security of our business and the safety of our staff.

 

How do we protect your personal data?

 

Reserve Wheels and SCB will take appropriate technical and organizational security measures against loss or unlawful processing of personal data. This may include using secure registration forms, encryption of data, and restricting access to your personal data.

 

Please note that some third countries do not provide for an adequate level of protection for your personal data. However, you can be assured that Reserve Wheels and SCB will take appropriate safeguards for the confidentiality and protection of your data. For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures, standard contractual clauses adopted by the European Commission, to protect your personal data. You may obtain a copy of these measures by contacting privacy@reservewheels.com.

 

How long do we retain your personal data?

 

We retain personal data for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.  

The criteria used to determine our retention periods include:  

  • The length of time we have an ongoing relationship with you and provide our services to you (for example, for as long as you have an account with us or keep using our services); 
  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or 
  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).  


Cookies, web beacons and similar techniques

 

If you are using our websites, services, applications, communications (including email) and accessing or using tools, we may use cookies, web beacons and other similar technologies for storing information to provide you with a better, faster and safer browser experience. 

 

Please refer to our Cookie Policy for the explanation of cookies, web beacons and similar techniques, how we use these techniques and how you can control these techniques.

 

Your rights

 

If you would like to request to review, correct, update, suppress, restrict or delete personal data, object to the processing of personal data, or if you would like to request to receive an electronic copy of your personal data for purposes of transmitting it to another company (to the extent these rights are provided to you by applicable law), you may contact us via  privacy@reservewheels.com or 2841 Mission Street, Santa Cruz, California 95060, United States. We will respond to your request consistent with applicable law.

In your request, please make as clear as possible what personal data your request relates to.  For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request.  We will try to comply with your request as soon as reasonably practicable and in any event within any applicable legally required timeframes.  

Contact, questions, feedback and Data Protection Officer

 

If you have any questions about this Privacy Statement, please contact us at privacy@reservewheels.com. 

You have the right to lodge a complaint with a data protection authority for your country or region or where an alleged infringement of applicable data protection law occurs.

Policy changes

 

We may change this Privacy Statement from time to time. Any changes will become effective when we post the revised Privacy Statement. If necessary, we will inform you when we change the Privacy Statement. This statement was last modified on date: June 2024.  

PRIVACY NOTICE ADDENDUM FOR CALIFORNIA RESIDENTS

 

Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), we hereby provide additional details regarding the categories of Personal Information* about California residents that we have collected or disclosed within the preceding 12 months.

 

*“Personal Information” as defined in Section 1798.140 of the CCPA means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. 

 

WE COLLECTED THE FOLLOWING CATEGORIES OF PERSONAL INFORMATION:

  • Identifiers, such as name, contact information, online identifiers, and government-issued ID numbers;
  • Personal information, as defined in the California customer records law, such as name, contact information, signature, payment card number, medical information, insurance information, education information, employment information, and government-issued ID numbers;
  • Characteristics of protected classifications under California or federal law, such as gender and marital status;
  • Commercial information, such as transaction information and purchase history;
  • Biometric information, such as fingerprints and voiceprints;
  • Internet or network activity information, such as browsing history and interactions with our website;
  • Geolocation data, such as device location and IP location;
  • Audio, electronic, visual, and similar information, such as call and video recordings;
  • Professional or employment-related information, such as work history and prior employer; and
  • Inferences drawn from any of the Personal Information listed above to create a profile/summary about, for example, an individual’s preferences and characteristics.

 

As described above, we collect this Personal Information from you and from other categories of sources: publicly available databases, joint marketing partners and OEMs when they share the information with us.  Also as described above, we may use this Personal Information to operate, manage, and maintain our business, to provide our products and services, and to accomplish our business purposes and objectives, including, for example, using Personal Information to: develop, improve, repair, and maintain our products and services; personalize, advertise, and market our products and services; conduct research, analytics, and data analysis; maintain our facilities and infrastructure; undertake quality and safety assurance measures; conduct risk and security control and monitoring; detect and prevent fraud; perform identity verification; perform accounting, audit, and other internal functions, such as internal investigations; comply with law, legal process, and internal policies; maintain records; and exercise and defend legal claims.

 

WE DISCLOSED THE FOLLOWING PERSONAL INFORMATION TO THIRD PARTIES FOR OUR OPERATIONAL BUSINESS PURPOSES: 

  • Identifiers, such as name, contact information, online identifiers, and government-issued ID numbers;
  • Personal information, as defined in the California customer records law, such as name, contact information, signature, payment card number, medical information, insurance information, education information, employment information, and government-issued ID numbers;
  • Characteristics of protected classifications under California or federal law, such as gender and marital status;
  • Commercial information, such as transaction information and purchase history;
  • Biometric information, such as fingerprints and voiceprints;
  • Internet or network activity information, such as browsing history and interactions with our website;
  • Geolocation data, such as device location and IP location;
  • Audio, electronic, visual, similar information, such as call and video recordings;
  • Professional or employment-related information, such as work history and prior employer; and
  • Inferences drawn from any of the Personal Information listed above to create a profile/summary about, for example, an individual’s preferences and characteristics.

 

We share Personal Information with our affiliates, service providers, third-party sponsors of sweepstakes, contests, and similar promotions, and our business partners.

 

For purposes of this Privacy Policy, “sold” or “sale” means the disclosure of Personal Information for monetary or other valuable consideration but does not include, for example, the transfer of Personal Information as an asset that is part of a merger, bankruptcy, or other disposition of all or any portion of our business.



WE HAVE NOT “SOLD” PERSONAL INFORMATION FOR PURPOSES OF THE CCPA.

 

 

CALIFORNIA RESIDENTS MAY REQUEST THAT WE:

  • Disclose the following information covering the 12 months preceding their request: 
  • The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
  • The specific pieces of Personal Information we collected about you; 
  • The business or commercial purpose for collecting Personal Information about you; and 
  • The categories of Personal Information about you that we otherwise shared or disclosed, and the categories of third parties with whom we shared or to whom we disclosed such Personal Information (if applicable). 
  • Delete Personal Information we collected from you.

To make a request for the disclosures or deletion described above, please contact us in accordance with the “Contact Us” section below.  We will respond to your request consistent with applicable law.  



You have the right to be free from unlawful discrimination for exercising your rights under the CCPA.

 

CONTACT US - INFORMATION FOR CALIFORNIA RESIDENTS

 

If You Have Any Questions, Comments or Concerns About Our Privacy Practices or This Policy, Please Contact Us Via Toll Free Number or Email.

 


    RESERVE WHEELS Cookie Policy
    Scope
    The Reserve Wheels Website is offered to you by Santa Cruz Bicycles LLC (“SCB”). SCB aims to make your online experience and interaction with our websites as informative, relevant and supportive as possible. One way of achieving this is to use cookies, web beacons or similar techniques, which store information about your visit to our site on your computer. We feel that it is very important that you know what cookies our website uses and for what purposes. This will help protect your privacy, while ensuring our website's user-friendliness as much as possible.
    Below you can read more about the techniques used by and via our website and the purposes for which they are used. This is only a statement about privacy and our use of website techniques and is not a contract or agreement.
    What are cookies, web beacons and similar techniques?
    A cookie is a tiny data file, which is stored on your computer within the web browser, when certain web pages are visited. A cookie does not contain or collect information in isolation, but when read by a server via a web browser; it can give information to facilitate a more user friendly service such as detecting errors. We do not retain a cookie longer than necessary.
    Web beacons are small graphic images (also called "pixel tags" called or "clear POISON's") that may be installed on or in our websites, communication services, applications and other used tools. Web beacons are used for different purposes, including measuring performance of our websites, tracking the number of visitors to our web sites and how to navigate it accordingly.
    Under similar techniques for storing information we understand other technologies that store information on your browser or device and that use local shared objects or local storage. Examples include flash cookies, HTML 5 cookies and other web application software methods.
    For simplicity, we use the term cookie in our policy to cover the total scope of cookies, web beacons and similar techniques.
    To use our website fully, you will need to have cookies enabled. If you do not wish to enable cookies, you can still browse the site; however certain features of the site may be limited.
    This information is outlined as part of our efforts to comply with recent legislation and to ensure that we are open, honest and clear about cookies and privacy. Please refer to our RESERVE WHEELS Privacy Policy for more information about privacy..
    How do we use cookies?
    You may notice the presence of different types of cookies generated on your visit to this website. We use the following types of cookies:
    - Functional cookies;
    - Analytical cookies;
    - Advertising cookies;
    - Social media cookies.
    Functional cookies
    These cookies are necessary to make it possible to surf the website(s) of SCB and use the website's functions, such as accessing protected areas of the website. Without these cookies, such functions, including shopping baskets and electronic payment, are not possible.
    We might use these cookies for:
    - Authentication of users for a secured login;
    - Remembering products that you add to your shopping basket during online purchasing;
    - Remembering information that you fill in on the various pages when paying or ordering so that you don't have to fill in all your details repeatedly;
    - Passing on information from one page to the next, for instance if a long survey is being filled in or if you need to fill in a large number of details for an online order;
    - Storing preferences such as language, location, the number of search results to be displayed etc;
    - Storing settings for optimal video display, such as buffer size and your screen's resolution details;
    - Reading your browser settings so that we can display our website optimally on your screen;
    - Locating misuse of our website and services, for example by recording several consecutive failed log-in attempts;
    - Loading the website evenly so that it remains accessible;
    - Offering the option of storing log-in details so that you don't have to enter them every time;
    - Making it possible to place a reaction on our website.
    Analytical cookies
    These cookies gather information about the surfing behavior of visitors to our websites, such as which pages are visited often and whether visitors receive error messages. By doing this we are able to make the structure, navigation and content of the website as user-friendly as possible for you. We do not link the statistics and other reports to individuals.
    We might use these cookies for:
    - Keeping track of the number of visitors to our web pages;
    - Keeping track of the length of time that each visitor spends on our web pages;
    - Determining the order in which a visitor visits the various pages on our website;
    - Assessing which parts of our site need to be improved;
    - Optimizing the website.
    We might use software like Google Analytics to analyze page use, page interactions and the routes taken through our sites. These are known as "website metrics" or ‘analytics’.
    Google Analytics is a web analysis service that is offered by Google Inc. (Google). Google Analytics uses cookies to analyze the usage of the website by Users. Google uses aggregated statistical data to give SCB an insight in the way Users use the website.
    Google may only provide this data to third parties if Google is required to do so by law, or to the extent necessary for third parties processing this data on behalf of Google.
    You can prevent collection of the data generated by the cookie and pertaining to their use of the website (including your IP address) by Google and the processing of such data by Google by downloading and installing the following browser plug-in: http://tools.google.com/dlpage/gaoptout?hl=en-GB.
    Advertising cookies
    Our aim is to provide visitors to our website with information that is as relevant as possible to them. We therefore endeavor to adapt our site as much as possible to every visitor. We do this not only through the content of our website, but also through the advertisements shown.
    To make it possible for these adaptations to be carried out, we try to acquire a picture of your likely interests on the basis of the websites of SCB that you visit in order to develop a segmented profile. Based on these interests, we then adapt the content and the advertisements on our website for various groups of customers.
    We might use these cookies for:
    - keeping track of which advertisements you have already been shown so that you are not always shown the same ones;
    - keeping track of how many visitors click on the advertisement;
    - keep track of how many orders are placed by way of the advertisement;
    - the websites recording your visit and, as a result assessing your interests;
    - checking to see if you have clicked on an advertisement;
    - information about your surfing behavior to be passed to other websites;
    - using third-party services to show you advertisements;
    - displaying more interesting advertisements on the basis of your social media usage.
    Third parties that set cookies via our website may also try to find out what your interests are in this way. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours.
    Social Media cookies
    The articles, pictures and videos that you look at on our website can be shared and liked via social media by means of buttons. Cookies from the social media parties are used to enable these buttons to function, so that they recognize you when you wish to share an article or video.
    These cookies make it possible for:
    - logged-in users of selected social media to share and like certain content from our website directly.
    These social media parties may also collect your personal data for their own purposes. SCB has no influence over how these social media parties make use of your personal data. For more information regarding the cookies set by the social media parties and the possible data that they gather, please refer to the privacy statement(s) made by the social media parties themselves. Below we have listed the privacy statements of the main Social Media channels that are used the most by SCB:
    - Facebook
    - Instagram
    - Twitter
    - YouTube
    Your choices
    SCB places and uses the functional cookies when you explore our website to ensure the proper functioning of the website. Only after you have given your consent, SCB places the analytical, advertising and social media cookies. We provide you the choice to set your preference related to the use of the kind of cookies for the first use of the website. We will store you preference for your next visit.
    How to control cookies
    You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being used. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.
    Policy changes
    We may change this Cookie Policy from time to time. We will inform you when we update the cookie policy but we also encourage you to take notice of this policy regularly. This policy was last modified on July 2022.
    Questions and feedback
    Please send us your questions and comments about cookies or privacy to .