Our Black Friday Sale Starts Now!
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Faster With Turbulent Aero
Check out the latest wheelset developed using Turbulent Aero technology: the Reserve 34|37 TA.
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Designed for Legendary Rides
See the wheels that Wout van Aert piloted to three stage victories at the 2024 Vuelta a Espana.
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30|HD On Sale Now
Save up to $770 on our most popular carbon mountain wheels: the 30|HD with I9 hubs.
Reserve’s engineering team has decades of experience in composites engineering, aerodynamics, wheel design. We know what strength and impact resistance means for a mountain bike wheel, and have spent countless hours in the wind tunnel and with Team Visma optimizing our road wheels for real world riding conditions.
Our Stories
From technical insights to adventurous stories, explore the craftsmanship and innovation behind every ride.
Tracking the Wild Bill
A short but sentimental journey in the footsteps of Harold William Tilman: mountaineer, explorer and partisan.
The Jackson Goldstone Interview
Jackson Goldstone has been in the media spotlight since he was a balance-bike riding 5-year-old jibbing his way around Whistler Village. Despite having been much-hyped as the next great thing in DH racing, he continues to live up to expectations.
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Lifetime Guarantee
Learn MoreLifetime. Not limited. If you do actually manage to break our rim while out riding, we'll replace it for free.
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Proven Performance
Meet the TeamOur wheels are raced at every level, from World Cups to Wednesday Night Worlds. Team approved.
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Engineered Carbon
Learn MoreOur development team has decades of experience in composites engineering, aerodynamics and bicycle design.