Black Friday is Here.
Black Friday Highlights
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34|37
Save 20% on carbon climbing wheels, designed with Visma–Lease a Bike to conquer mountains.
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30|HD
Save 20% on HD carbon enduro wheels, built to withstand anything you can throw at them.
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Frysauce
Save 20% on the ultimate carbon trail wheelset. SL front for compliance, HD rear for strength.
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Shop the Sale →
Save up to 30% this Black Friday. Wheels engineered to win. While supplies last.
34|37
Save 20% on carbon climbing wheels, designed with Visma–Lease a Bike to conquer mountains.
30|HD
Save 20% on HD carbon enduro wheels, built to withstand anything you can throw at them.
Frysauce
Save 20% on the ultimate carbon trail wheelset. SL front for compliance, HD rear for strength.
Shop the Sale →
Save up to 30% this Black Friday. Wheels engineered to win. While supplies last.
Shop by category
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Road Wheels
Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.
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Gravel Wheels
Wheels that deliver the speed, comfort, and confidence to push past every limit and keep going.
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Mountain Wheels
Trusted by World Cup–winning riders for their durability, compliance, and legendary lifetime warranty.
Road Wheels
Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.
Gravel Wheels
Wheels that deliver the speed, comfort, and confidence to push past every limit and keep going.
Mountain Wheels
Trusted by World Cup–winning riders for their durability, compliance, and legendary lifetime warranty.
Our stories
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Turbulent Aero: Wider Wheel for More Speed
Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.
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Max Riese: A Sub-14-Day Tour Divide Finish
Wheels that deliver the speed, comfort, and confidence to push past every limit and keep going.
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New 30|HD Carbon: Eliminating Pedal Kickback with Hubs
Pedal kickback and chain vibration can dramatically reduce your suspension performance—even if you don’t feel it.
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Ride Guide: 10 Iconic Tour de France Stages
More than a race than just a race — ride the unforgettable routes that define the Tour de France and European cycling.
Turbulent Aero: Wider Wheel for More Speed
Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.
Max Riese: A Sub-14-Day Tour Divide Finish
Wheels that deliver the speed, comfort, and confidence to push past every limit and keep going.
New 30|HD Carbon: Eliminating Pedal Kickback with Hubs
Pedal kickback and chain vibration can dramatically reduce your suspension performance—even if you don’t feel it.
Ride Guide: 10 Iconic Tour de France Stages
More than a race than just a race — ride the unforgettable routes that define the Tour de France and European cycling.
Proven performance
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Lifetime Warranty.
Learn MoreLifetime. Not limited. If you do actually manage to break our rim while out riding, we'll replace it for free.
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Designed to Win.
Meet the TeamOur wheels are raced at every level, from world cups to weeknight worlds. Team approved.
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No Weight Limits.
Learn MoreNo fine print. Every Reserve wheel is built with no rider weight limits. Safety isn’t optional — it’s engineered in.