The Whole is Greater than the Sum of its Parts

The expression was originally attributed to the philosopher Aristotle, and it’s an expression that aptly defines the modern concept of synergy. Think about it, there’s something magical about the synergy created between a hub, spokes, nipples, rim and tires. Individually, each component is of little significance, but together they create something special, something that is unequivocally instrumental to you and riding your bike.