Black Friday Specials
Behind the Products
-
Turbulent Aero: Wider Wheel for More Speed
Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.
-
New 30|HD Carbon: Eliminating Pedal Kickback with Hubs
Pedal kickback and chain vibration can dramatically reduce your suspension performance—even if you don’t feel it.
-
The Most Winning Wheel Brand of 2025
The 2025 racing season is in the books. The dust has settled, the jerseys handed out, and one thing’s clear — no brand topped the podium more.
-
The Best of Both Worlds: Frysauce Wheels
Wheels that delivers sharp yet forgiving handling up front and a bombproof rear that takes the hits—built for performance.
Turbulent Aero: Wider Wheel for More Speed
Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.
New 30|HD Carbon: Eliminating Pedal Kickback with Hubs
Pedal kickback and chain vibration can dramatically reduce your suspension performance—even if you don’t feel it.
The Most Winning Wheel Brand of 2025
The 2025 racing season is in the books. The dust has settled, the jerseys handed out, and one thing’s clear — no brand topped the podium more.
The Best of Both Worlds: Frysauce Wheels
Wheels that delivers sharp yet forgiving handling up front and a bombproof rear that takes the hits—built for performance.
-
Lifetime Guarantee
Learn MoreLifetime. Not limited. If you do actually manage to break our rim while out riding, we'll replace it for free.
-
Proven Performance
Learn MoreOur wheels are raced at every level, from World Cups to Wednesday Night Worlds. Team approved.
-
Engineered Carbon
Learn MoreOur development team has decades of experience in composites engineering, aerodynamics and bicycle design.