News
Our 2025 Holiday Schedule
As the year winds down and the holiday cheer ramps up, we wanted to share our upcoming schedule and key shipping dates with you. We know many of you are...
Our 2025 Holiday Schedule
As the year winds down and the holiday cheer ramps up, we wanted to share our upcoming schedule and key shipping dates with you. We know many of you are...
The Turbulent Aero Development Story
When we introduced Turbulent Aero Technology back in 2022, we had ambitious hopes for its potential impact on Reserve road wheels. Overall, the concept is relatively simple and intuitive: capture...
The Turbulent Aero Development Story
When we introduced Turbulent Aero Technology back in 2022, we had ambitious hopes for its potential impact on Reserve road wheels. Overall, the concept is relatively simple and intuitive: capture...
The Most Winning Wheel Brand of 2025
Proven: Why Reserve Was the Most Winning Wheel Brand of 2025 The 2025 racing season was one for the history books. The dust has settled, the jerseys have been awarded,...
The Most Winning Wheel Brand of 2025
Proven: Why Reserve Was the Most Winning Wheel Brand of 2025 The 2025 racing season was one for the history books. The dust has settled, the jerseys have been awarded,...
Smooth, Silent, Sidekick
Limited Edition Reserve 30|HD e*thirteen Sidekick Hubs – Only in North America Transform Your Suspension Performance with Sidekick Technology Pedal kickback and chain vibration can dramatically reduce your suspension performance—even...
Smooth, Silent, Sidekick
Limited Edition Reserve 30|HD e*thirteen Sidekick Hubs – Only in North America Transform Your Suspension Performance with Sidekick Technology Pedal kickback and chain vibration can dramatically reduce your suspension performance—even...
What Freehub Driver Body Should I Choose?
XDr, HG-EV, Microspline and XD are the four major freehub driver body standards that determine what kind of cassette you can use. When replacing driver bodies, make sure the one...
What Freehub Driver Body Should I Choose?
XDr, HG-EV, Microspline and XD are the four major freehub driver body standards that determine what kind of cassette you can use. When replacing driver bodies, make sure the one...
Max Riese: A Sub-14-Day Tour Divide Finish
4300 kilometers (2700 miles). 48,000 meters (158,000 feet) of climbing. One relentless, awe-inspiring ride down the spine of North America. The 2025 Tour Divide—the ultra-endurance bikepacking race that stretches from...
Max Riese: A Sub-14-Day Tour Divide Finish
4300 kilometers (2700 miles). 48,000 meters (158,000 feet) of climbing. One relentless, awe-inspiring ride down the spine of North America. The 2025 Tour Divide—the ultra-endurance bikepacking race that stretches from...